Advertising device.



J. T. H. MITCHELL.

ADVERTISING DEVICE.

APPLICATION FILED APR. 5, 1909.

1,043,243. Patented Nov. 5, 1912.

2 SHEETS-SHEET 1.

WW m 4 wknj'zgceza J'. T. H, MITCHELL.

ADVERTISING DEVICE.

APPLICATION FILED APR. 5, 1909.

Patented Nov. 5, 1912.

2 SHEETSSHEET Z mkoenr. c75772 UNITED STATES A:

ADVERTISING DEVICE.

Specification of Letters Patent.

" Patented Nova, 1912.

Application filed April 5, 1909. Serial No. 483,665.

To all whom it may concern.

Be it known that I, J OHN T. H. MITCHELL, a citizen of the UnitedStates, and a resident of Chicago, Cook county, and State of Illinois,have invented a certain new, useful, and Improved Advertising Device, ofwhich the following is a full, clear, and exact description, such aswill enable others skilled in the art to which it appertains to make anduse the'same.

My invention relates to advertising devices and has particular referenceto improvements in such as partake of the character of postal lettersand cards.

The object of my invention is to provide an improved single address orself-addressed advertising device in the nature of a personal letterform, but constituting-its own closure or envelop, and having a partformed to be detached and to serve as a return card or postal card. i 4

Another object of my invention is to provide an advertising device ofthe class mentioned which shall constitute a combined circular letterzorcircular and an open'' ended envelop, business card, or postal and otherarticles, as samples, maybe inclosed and sent through themails as thirdclass matter, to wit, at one centpostage per piece.

A special object of the invention is to prov vide an advertising devicewhich shall reng means formed quire no other address than the name ofthe recipient on the return card portion of the device. I

My invention consists generally in a substantially rectangular ungumrnedsheet of paper or card-board scored transversely to form several. folds-or' flaps, one of the end folds being provided with insight opening andthe opposite end fold being formed for detachment and constituting aretqrn card orpostal,'the name upon which is visible through saidopening when the device is folded. a

My invention also consists in a device of the foregoing descriptionhaving insert holdin it, in combination with a card, postal or insertformed or shaped to I be held by 50 I the aforesaid holding means andthe folds of the sheet. And further my invention consists in a device ofthe foregoing. description provided with means for conveniently sealingit in folded condition.

My invention may-also be briefly defined as a combined single addressreturn card letter sheet or circular and opeii integral ended envelop,which complies with the postal regulations regarding ease of inspectionof all parts and surfaces, and which may be sent through the mails forone cent postage.

The invention will be more readily understood by reference to theaccompanying drawings forming a part of the specification, andin whichFigure 1 is a perspective view of an advertising device embodying myinvention.

I Fig. 2 is a perspective view showing the de vice partially folded.-Fig. 3 is a perspective view showing-the device folded and ready for themails. Fig. 4 is a sectional view on the line as, a: of Fig. 3. Fig. .5is a view like unto Fig. 1 illustrating a modified form of my device;and- Fig. 6 illustrates a further modification of the invention.

My Invention is capable of fication than indicated therefore, I do not,and limit or confine my devices shown and further modiin the drawings;shall not herein, invention to the specific herein described in detail.But in all of its forms I prefer that my invention-shall be typified bya size and a shape. which conform to the ordinary usages of stationeryin commerce, whether the main part or body of the device he made up ofthree or more folds or flaps.

As shown in the drawings, in carrying out my invention l prefer toemploy a substantially rectangular sheet or body A of thick paper orcard-board, and I which divide the body into three folds or flaps a-, aand a the proportions being such that when the device is folded, itresembles, and has substantially the proportions of, a commercialenvelop, see Fig. 3. One end-fold, either the'top or the bottom of thesheet, contains, desirably near one edge, an opening a, the width andheight of which are sufiicient to disclose a written, typewritten or onthe "fold which lies beneath it when. the device is folded, see Figs. 2and 3. This opening as shown is preferably located midway of the widthof the body A and near the edge that appears to bethe bottom edge of theenvelop-likeclosure when the device is ready to be m'ailed, see Fig. 3.

The entire inner surface A of the folds a and a is adapted to bear, anddoes bear the advertising matter, printed letter or communication,represented by the lines D. The position of the sight opening a removesit score the same upon two transverse lines 6 and '0,

printed address that appears I a stamp or a place for a stamp the wordpost-card and the name and address f of the sender of theadvertisingdevice or the name of the person or concern with whom hewishes the recipient to communicate. The back or outer surface F of thefold a bears either a definite printed return message or a space or formfor a special message to be written thereon. Below the message f I printor write the name and address of the person who is to receive theadvertising device, and this name and address f are so positioned on thefold a as to show through the opening a (see Fig. 3) when the device isprepared for the mails. I prefer that the line cshall be a line ofpartial or complete perforations so thatthe fold a may be readilydetached from the fold a When thus detached it may be mailed like anordinary postal card, this being the manner in which the return or replyinformation is given to the advertiser.

It will be noted that the name of the recipient on the back of the folda by being visible through the opening a furnishes the initial addressfor the device as a whole. A gummed sticker E which is folded on andstuck to the edge of the part a and the lower part of the fold a afterthe device is folded, serves to retain the device in folded,envelop-like condition, as it appears in Fig. 3. Upon one of the outersurfaces of such outer folds a, a ,I prefer in practice to place apicture or other thing of value as a means of attracting attention toand causing the preservation of one of said folds or portions inaccordance with the invention that-is described and claimed in myLetters Patent No. 861,747, dated July 30, 1907; but that invention isnot of moment here beyond this, that I form this present advertisingdevice in such manner as to enable the conjoint use of this inventionwith that defined in said Letters Patent.

. It should here be understood that I sometimes modify the hereinbeforedescribed device by extending the personal letter or advertising matterD onto the part a making either the part a or the part a the top of theletter, but in such cases I retain the fea ture of the recipients nameon the back or outer part of the fold a.

It frequently occurs that it is desirable to use this folder or deviceas a carrier or envelop for other cards, samples or booklets intendedfor the recipient or addressee. And I adapt my device to such uses byproviding the post-card fold, a with diagonal cuts or slits (1 in thecorners which are adjacent to the score 0. These cuts, as shown in Fig.5, receive the corners of additional cards or other articles which aresomewhat smaller than the fold a, thus held such articles or cards Fcannot escape from the device after it is folded and sealed and passthrough the mails without danger of loss. In lieu of the structure shownin Fig. 5 I may provide the fold a with lugs or integral clips a beneathwhich the insert F is placed before the device is folded and sealed. Astamp G on the outside of the fold a completes the device for the mails.

Having thus described my invention I claim as new and'desire to secureby Letters Patent:

A. mailing sheet comprising a central section and end sectionssuccessively foldable upon said central section, the inner folded endsection being removable and constituting a return card having upon itsinner face the name and address of the sender and upon its outer facethe name and address of the addressee and the opposite end sectionhaving an opening through which the addressees address is exposed whenthe sheet is folded, the combined inner surfaces of said last mentionedend section and of the central section forming a letter surface.

In testimony whereof, I have hereunto set my hand, this 3rd day ofApril, 1909, in the presence of two subscribing witnesses.

JOHN T. H. MITCHELL.

